Is it Google’s downfall? Of course not, it will remain the defaul
Is it Google’s downfall? Of course not, it will remain the defaul t and a fabulously profitable, somewhat ridiculous corporation for the immediate future. But investor confidence has been shaken as it turns out that Google’s failure to innovate meaningfully over the last few years might not have been done out of wisdom and confidence, but reticence and pride. (The FTC and Justice taking another shot at its ad business can’t help, either.) This turn of the worm is only in its first few degrees, however, and we must not speculate too far when the technology in question has yet to prove itself as valuable as everyone wants to believe it is. If it isn’t, the whole tech industry will face the fallout, not just Google.